A launched business is one that has physically started and it operating, but has not reached product market fit.
A primed business is one that has achieved product-market fit and has the innovation and competitive advantages.
A mature business has stable governance, is data-oriented and systems-oriented, and has reached scale. {If a business has not reached scale, it will be either Growth or Emerging, depending on the level of innovation.}
A readied business has the capabilities to address the strategic partnering and ‘risk mitigation’ requirements of OEMs.
A Landed business is one that has a market share in the 1st or 2nd deciles of the industry.
