For over 10 years, CASM has helped businesses engineer the systems, strategies, and structures needed to win. We conduct readiness audits, identify structural vulnerabilities, and architect the technological, financial, and operational systems required to satisfy Tier 1 and Tier 2 procurement teams.
Rigorous assessment. Real insights.
Build the right systems. For scalable growth.
Optimize performance. Drive results.
Meet Tier 1 & Tier 2 standards with confidence.
Engineered strategies. Measurable growth.
Most agencies give you a roadmap and wish you luck. CASM, applies ‘Field-Tested’ data-driven scientific methods ‘Proven” to solve complex operational challenges—bridging the supplier readiness gap and building the system infrastructure required to turn AI into measurable enterprise value.
Systemic barriers and operational gaps shouldn’t hold high-potential businesses back. CASM equips Black suppliers and scaling enterprises with the core operating systems, growth strategies, and custom AI integration needed to win high-value contracts and accelerate real scale.
The majority of the most successful, disruptive startups over the last two decades owe their success as much to business model innovation as they do to product or service innovation. Research shows that those companies that innovate their business models have significantly higher growth and ROI.
Thus, the Good News is that you don’t have to have a patentable discovery or a once-in-a-generation invention to win. With-or especially without-that ‘Great Invention or Idea ’, an innovative business model and a disciplined customer creation process are the true keys to success. Elevating business model architecture alongside great ideas is a foundational pillar of CASM’s value proposition.
— Vickie Lewis | VMA International LLC
— Lisa Lunsford | GSE Global Foundations
CASM is a consulting agency with over ten years of experience in the areas of marketing research, strategic marketing planning, customer development, business model innovation, and supplier readiness.
The company was founded in 2015 by Dr. Forrest S. Carter Jr. Dr. Carter has authored numerous marketing articles and publications in the areas of marketing research, building entrepreneurial eco-systems, business model innovation, and supplier readiness, and consulted with numerous Fortune 500 companies and underrepresented small businesses. At his retirement from Michigan State, where he was an associate professor of marketing at the Broad College of Business and faculty director of its Burgess Institute of Entrepreneurship and Innovation, he was named the university’s first professor of entrepreneurship.
He has been instrumental in building four nationally recognized entrepreneurship programs. Two at Michigan State, one with the Coursera Learning Platform, and currently with the National Business League. As a thought leader in business model innovation and supplier readiness, he leads CASM’s efforts and directs the National Business League’s National Buyer Supplier Program, in both of their efforts to help clients achieve accelerated growth rates and exploit opportunities to become Tier 1 and Tier 2 suppliers.
